University
Dynamics and Simulation
A 10-second 3D product advertisement for a fictional energy drink, developed through Houdini simulations, procedural workflows and compositing.
CONTEXT
University project
MY ROLE
Product concept, can modelling, Houdini simulations and final compositing
TOOLS & SOFTWARE
SideFX Houdini
Houdini Mantra
Blender
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Substance
Process & exploration
Houdini and procedural workflows
This university project explored Houdini’s node-based procedural workflow and its use in building simulations and effects. The case study documents early tests, product development, modeling, texturing and the final advertisement.
Simulation exploration
The project tested rigid-body dynamics, fluid and particle effects, including a portal simulation built with a POP network and composited in After Effects.
Rigid-body and dynamics tests
Balloon and fluid-tank simulations
Particle advection
Portal effect using a POP network
The source case study also includes five short simulation-test clips; the final render video is linked separately.
Simulation test clips
Outcome & reflection
Final render
The result is a 10-second product advertisement for an original energy drink concept. The source case study includes the final render video and supporting simulation, concept and production imagery.
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